My Skills
My Skills
Strategy & Process
Understanding the unique Product challenges across Business, Tech & Design in the highly complex spaces is crucial.
UX Design
Wireframing and Prototyping
User Interface Design
Information Architecture
Product Roadmap
Defining the vision, goals, and roadmap for our products.
UX Research
User research, end-to-end journeys, JTBD, personas, task flows, usability testing …
Strategy & Process
Understanding the unique Product challenges across Business, Tech & Design in the highly complex spaces is crucial.
UX Design
Wireframing and Prototyping
User Interface Design
Information Architecture
Product Roadmap
Defining the vision, goals, and roadmap for our products.
UX Research
User research, end-to-end journeys, JTBD, personas, task flows, usability testing …
My Skills
Strategy & Process
Understanding the unique Product challenges across Business, Tech & Design in the highly complex spaces is crucial.
UX Design
Wireframing and Prototyping
User Interface Design
Information Architecture
Product Roadmap
Defining the vision, goals, and roadmap for our products.
UX Research
User research, end-to-end journeys, JTBD, personas, task flows, usability testing …
What people say about me:
What people say about me:
Masa did a fantastic job establishing herself in her new role… Masa successfully filled up the gaps by being proactive and intuitively suggesting new initiatives and work packages.
Aleks G.
Masa did a fantastic job establishing herself in her new role… Masa successfully filled up the gaps by being proactive and intuitively suggesting new initiatives and work packages.
Aleks G.
Masa has consistently demonstrated exceptional skills and commitment to excellence, which have significantly contributed to the success of our team.
Alec B.
This is really good. Exactly what we should be doing for every product. Very well analysed. Great job.
Christine L.
Masa has consistently demonstrated exceptional skills and commitment to excellence, which have significantly contributed to the success of our team.
Alec B.
Masa did a fantastic job establishing herself in her new role… Masa successfully filled up the gaps by being proactive and intuitively suggesting new initiatives and work packages.
Aleks G.
This is really good. Exactly what we should be doing for every product. Very well analysed. Great job.
Christine L.
Masa has consistently demonstrated exceptional skills and commitment to excellence, which have significantly contributed to the success of our team.
Alec B.
Masa did a fantastic job establishing herself in her new role… Masa successfully filled up the gaps by being proactive and intuitively suggesting new initiatives and work packages.
Aleks G.
This is really good. Exactly what we should be doing for every product. Very well analysed. Great job.
Christine L.
What people say about me:
My Experience
My Experience
Feb 2024: Product Lead
I took over as a product lead for web3 digital signature tool, with an objective to make it fit-for-purpose, for our target audiences (Legal, Finance, HR)
Nov 2015: Lead Product Designer - B2C IoT
Party-of-one: Product designer in IoT Startup, B2C. Lead all design projects from start to finish, from web design to app design, and industrial design.
Sep 2021: UX Research & Strategy Lead
Established and lead the UX Research and Strategy department, ensuring the organisation stays at the forefront of industry best practices. Lead cross-functional teams in Product Sprints, fostering a collaborative and innovative environment.
Feb 2016: Co-founder - sustainable fahion
I was the driving force behind every aspect — leading business operations and each design decision to build a brand from the ground up. It has beed a great learning opportunity, a hands on realisation of what running a successful company actualy takes. Company is on hold, as I have other priorities at this time.
Jan 2023: UX Lead & Product co-Lead
I co-run a product development for a web3 developer platform, a key product in my organsation, defining the product objectives, roadmap, GTM etc.
Aug 2018: UX Lead
UX Lead on complex B2B products in banking, insurance, and getting to know blockchain.
2024: Product Lead
I took over as a product lead for web3 digital signature tool, with an objective to make it fit-for-purpose, for our target audiences (Legal, Finance, HR)
2015: Lead Product Designer
Party-of-one: Product designer in IoT Startup, B2C. Lead all design projects from start to finish, from web design to app design, and industrial design.
2021: UX Research Lead
Established and lead the UX Research and Strategy department, ensuring the organisation stays at the forefront of industry best practices. Lead cross-functional teams in Product Sprints, fostering a collaborative and innovative environment.
2016: Co-founder
I was the driving force behind every aspect — leading business operations and each design decision to build a brand from the ground up. It has beed a great learning opportunity, a hands on realisation of what running a successful company actualy takes. Company is on hold, as I have other priorities at this time.
2023: UX Lead & Product co-Lead
I co-run a product development for a web3 developer platform, a key product in my organsation, defining the product objectives, roadmap, GTM etc.
2018: UX Lead
UX Lead on complex B2B products in banking, insurance, and getting to know blockchain.
My Experience
2024: Product Lead
I took over as a product lead for web3 digital signature tool, with an objective to make it fit-for-purpose, for our target audiences (Legal, Finance, HR)
2015: Lead Product Designer
Party-of-one: Product designer in IoT Startup, B2C. Lead all design projects from start to finish, from web design to app design, and industrial design.
2021: UX Research Lead
Established and lead the UX Research and Strategy department, ensuring the organisation stays at the forefront of industry best practices. Lead cross-functional teams in Product Sprints, fostering a collaborative and innovative environment.
2016: Co-founder
I was the driving force behind every aspect — leading business operations and each design decision to build a brand from the ground up. It has beed a great learning opportunity, a hands on realisation of what running a successful company actualy takes. Company is on hold, as I have other priorities at this time.
2023: UX Lead & Product co-Lead
I co-run a product development for a web3 developer platform, a key product in my organsation, defining the product objectives, roadmap, GTM etc.
2018: UX Lead
UX Lead on complex B2B products in banking, insurance, and getting to know blockchain.
Product Experiences
See how I've worked with teams to turn ideas into reality.
Product Experiences